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Button TextToo many dreams, too little time?
For my MarieTV guest today, “multipassionate” is an understatement.
Tina Wells started her first marketing company at age 16… accidentally. In college, she pitched enormous clients like Apple, Kroger, and The Oprah Winfrey Network and landed them! Then, while running Buzz Marketing Group, she wrote and published six books in three years — on the side — and has twelve more on the way.
How does she write and create so consistently? And, more importantly, how can you? The good news is that Tina isn’t a robot, superhero, or savante. The key to becoming a successful and prolific creator is not talent. In fact, it’s so ordinary, it’s often overlooked:
“Whatever it is that you want to do, you need a system.”
Because it’s your process, not your talent, that leads to extraordinary results. In today’s episode, Tina breaks down her own creative system. You’ll get the writing process and prompts that helped her create her best-selling tween fiction series, Mackenzie Blue and The Zee Files, and her upcoming middle grade book series, Honest June.
If you want to learn how to follow your heart and accomplish your most ambitious dreams, pay close attention to Tina’s story.
You’ll also learn:
- How Tina became an “accidental entrepreneur” at age 16.
- Where she got the confidence to pitch Apple & The Oprah Winfrey Network.
- How to take 6 months off without losing momentum.
- The career-defining question that sparked three best-selling book series.
- The writing advice that helped Tina write six books in three years.
- How to make time to write — even if you run a business or have a family.
- How to trust your gut for life’s big decisions.
- Why every successful writer needs a system. (Plus Tina’s go-to writing prompts!)
Watch now to learn the prompts and processes that’ll help you finally bring your writing out of your head and onto the page.
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View Transcript
In this episode of MarieTV, we do have some adult language. So if you do have little ones around, grab your headphones now.
Tina Wells:
I end up, many times in my career, being the one that’s creating a path. I would say to so many of your viewers and listeners, maybe you have to create the path for other people to see how it’s done and that’s scary, but then once it’s done, you’ll see your system replicated so many times and it gets easier.
Marie Forleo:
Hey, it’s Marie Forleo, and welcome to another episode of The Marie Forleo Podcast and MarieTV, the place to be to create a business and life you love.
If you’re ever someone who’s wanted to do all the things that you love in your life, if you’re like me and you’re multipassionate, I’m so excited for you to hear today’s guest. She is such a brilliant and beautiful example of understanding what it means to market and sell your ideas, and also trust your heart and shift gears and create the projects that you want to create because you know they’re going to make a huge difference in the world.
Tina Wells is a business strategist, author, and the founder of a multimedia content venture serving entrepreneurs, tweens, and culturists. Tina has been recognized by Fast Company’s 100 Most Creative People in Business, Essence‘s 40 Under 40, and more. For over two decades, she led the Buzz Marketing Group, an agency she founded at just 16 years old. Tina’s the author of seven books, including the bestselling tween fiction series, Mackenzie Blue, it’s spinoff series, The Zee Files, the marketing handbook called Chasing Youth Culture and Getting it Right, and Honest June, her upcoming middle grade book series, is going to be available in a hot minute.
Tina, oh my goodness. This has been a very long time coming. Thank you so much for making the time to be here on MarieTV.
Tina Wells:
Thank you for having me. I’ve told you, I am beyond excited. This is just… I’m beyond thrilled to be here.
Marie Forleo:
You started a company when you were 16 years old. I mean, when I was 16 years old, I was thinking back to some of my home movies and I’m doing crazy dances and you know what I mean? You started a company. Can you take us back and tell us the story of the Buzz Marketing Group and how it came to be?
Tina Wells:
Yes. Well, the first thing I have to tell you is I am an accidental entrepreneur. In no way, shape or form did I think at 16, “I want to start a marketing company,” and blah, blah, blah. No. My dream at 15 was to be a fashion writer. I was reading Seventeen magazine. I answered an ad to join the staff of a newspaper for girls and I got hired as a product review editor. I was so excited. I didn’t quite get what that meant, but then I was like, “I guess I try products and I tell people what I think.” That led to me sending clips to companies, and they always said the same thing, “If I send you more product, will you keep telling me what you think?”
At 16, I thought this is the dreamiest gig one can have, didn’t even know I could make money doing it. It came a couple years later in college where I got the tip I should be charging. Right place, right time, talked to a professor, figured out a business plan, but in the beginning I just wanted to be, and not just, but I wanted to be a fashion writer, that was the dream. And so I took a really long path to get to where I am now, but I did not start out. I’m very much an accidental entrepreneur.
Marie Forleo:
And so once you started getting that feel for reviewing products and giving your perspective and your insight on it, did you feel like marketing for you was a natural gift or was that something that you had to develop as you were going along?
Tina Wells:
It was definitely natural. What happened when I was in school, in college, then at Wharton post grad, was I started to put terms around the things I was naturally doing. I was like, “Oh, what you’re calling experiential is when I did A, B and C.” I was starting to form the language of how I was going to communicate all of this professionally, but it was just an instinct. I had an instinct around the idea that companies needed to connect with young people in a real way. Even when I started my writing Mackenzie Blue way back in the day, an instinct that we needed to create really cool content for girls and for younger readers that was just as exciting as the stuff that we thought maybe they shouldn’t be reading. A lot of it, for me, was gut instinct.
Marie Forleo:
That’s awesome. Tell me more too, because I can’t even imagine. I know even when I was in my early 20s, there was this part of me that was so incredibly ambitious and there was this confidence that came from being naive, quite frankly, not knowing, it was just like, “I’m going to make this happen,” and just do it. You’re pitching these enormous companies. Did you feel like you were equipped to go in there and just give presentations and nail that business, or did you have someone that mentored you and showed you the ropes and then you’re like, “Oh, I got this.”
Tina Wells:
Yeah. It’s funny, I’m the oldest of six children, raised in suburban New Jersey. My dad’s an only child, my mom is one of 14. All eight of my uncles had had their own businesses at some point, so I grew up in an entrepreneurial environment. My mom was definitely the one that was like, “This is how you write a professional letter. This is how you fax,” she taught me all of those things, but what I realized at that time was I had the information that these companies wanted. They wanted and needed desperately to understand younger consumers. In the mid-’90s, it was teen culture, so think about *NSYNC, Backstreet Boys, that’s when Teen People, Teen Vogue, we had this explosion, right?
Marie Forleo:
Yes.
Tina Wells:
Then they became millennials. I always knew that I had information the companies wanted. Then after the meeting, after I delivered the information, then was probably the moment where I was like, “Whoa, that was really stressful.” But in the moment it was just like, “I have a solution to your problem,” and that’s really how I operated during that time.
Marie Forleo:
I caught something that you said, you said, “Even when I started writing Mackenzie Blue,” and this was a question I was really curious about because I’ve known you for so many years as this marketing powerhouse. Frankly, it wasn’t until I think a couple years ago when we reconnected that I was like, “Oh wow, children’s books.” It was this whole other piece. I’m like, “Oh my friend Tina is multipassionate. Yes, we’re all in this family here.” Did you always know that you wanted to write children’s books? Was this a simul career that was happening as you were also running Buzz Marketing? I just want to get a timeline of when that started to really bubble up for you.
Tina Wells:
Yeah. I always loved reading, always loved writing. I think I always had in my head I want to do a lot of things, but this one thing kept being the thing to propel me forward. Right? I still remember talking to my advisor in my senior year of college, now mind you, this is six years in business, and I say to him, “I don’t know that I want to do this thing. I’m just good at this thing.” But then people think I’m this girl that has… I didn’t like the way I was being talked about in the media. I said, “Maybe I’ll just try it for a year and I’ll go to law school after if that doesn’t work out.” So I didn’t-
Marie Forleo:
Let me interrupt you there for a minute. When you say you didn’t like the way that people were talking to you about the media, can you give us specifics?
Tina Wells:
Yeah. I was a teenager who had started a marketing company, I was doing research, and it was more about this cool girl, this young girl’s doing this thing. I was like, “I don’t know that people take me seriously. I don’t really know that this is how I want to be branded. I feel like it’s a personal thing, not about a business I’m building.” I wasn’t all in. I just thought, “I did this through college, I’ve done it through high school, maybe I need something else.”
Marie Forleo:
Interesting. Okay, so now you’re contemplating law school, you’re not sure if you want to keep running the marketing agency that you’ve been running for six years, what conclusion did you come to?
Tina Wells:
What I said to him is, “I’m going to try it for a year and then we’ll see what happens.” Within that year, I had opened my first office in New York City. And I had… When I was in college, I spoke at this big music industry conference. I was one of three researchers. I’m with big, big research companies, we’re talking about illegal music downloading. Two gentlemen get up and they’re like, “Guys, this isn’t going to be a problem.” I remember clear as day, they were like, “17% of the population does this, not going to be a problem for us.” I get up, this is probably, if I’m graduating, it’s 2002, and I say, “Well, I’ve done a survey of 500 teenagers. 99% of them have illegally downloaded over the last 30 days and they have no plans to stop.” I remember getting like cut out of Billboard. What happened is I got a call from the head of research at Sony and she said, “You are the only person who told the truth. I know what you’re saying is true and we want to work with you.”
I had a blissful almost 10 years of doing research with all of the Sony BMG labels. I was in New York, had this really great client, started to build business, and then I look up through years later, I have a cover story in O magazine, and you know what that does for your career at 25 years old, and I thought, “Okay, now I feel like I’ve built something, that my company is becoming branded, we have the best clients in the world, and I’m doing really exciting work.” I felt like, “Okay, this feels good.”
Marie Forleo:
Amazing. Okay, so things are cooking, Buzz Marketing’s happening, cover story on Oprah, you’re feeling great. Advance us through the story. I know somewhere in my research, and I don’t know where this falls in the timeline, I can’t wait to hear the story of it, but I feel like you took a six-month sabbatical. Yes.
Tina Wells:
Then what happens is marketing is going great, I get hired by a publisher. They’ve just bought a book from Alloy. For those of you who don’t know, at the time when I was doing marketing, there were a few of us that were considered the big guys in the youth marketing space, so myself, Mr. Youth, that became MRY, and Alloy Media + Marketing. Alloy had birthed these amazing creative projects, Sisterhood of the Traveling Pants, Roswell, and most notably, Gossip Girl. I was hired to market one of their books. The publisher said to me, “You do the same thing, you should write a book.” I thought, “Oh no.” I said to them, literally, “Oh, I am so busy with marketing, I don’t have time for that.”
Marie Forleo:
Yes. Yeah.
Tina Wells:
I end up doing some focus groups for a big company around this new emerging consumer called a tween girl. A mom asked me a career-defining question on a break from a focus group. She said, “You seem to know about these things. My daughter is 10, she’s reading Gossip Girl, what should I do?” That was a moment for me of like, I love that she’s reading, the mom loved that she’s reading. At that point, I was about 27 years old. I’m like, “Well, I love Gossip Girl because I’ve been through high school. I can’t imagine looking at that and aspiring to that,” and I started writing a treatment literally that night, sent it to some friends and they said it was really good. I went back to the publisher and said, “Okay, who are the top agents you work with?” We ended up getting Mackenzie Blue sold.
Then what happened is I just ran like crazy for probably 10 plus years and I got to a place where I was just beyond drained, I just had nothing else to give. When I sold Mackenzie Blue as an audio project, that’s when I took a sabbatical, first time ever in my life. It was a great creative time, but I didn’t think I had earned the right, for almost two decades in a career, to get off the hamster wheel. I think sometimes as an entrepreneur, we think it’s not there anymore. If we step away, how do we reengage with our career, how do we get back to where we thought we were supposed to be going?
Marie Forleo:
Oh my gosh, so much I need to just peel into with you, Tina. For those who don’t know, can you give us a little more context around Mackenzie Blue and what that was, what it is and how that opened your periphery, I think, to a whole other chapter of who you were meant to be and how you were meant to impact the world?
Tina Wells:
Yeah. Mackenzie Blue is a bestselling tween book series for younger readers, so I would say seven to 12. It centers on the life of this girl, Zee, and she wants to do and be everything. Obviously, I’m writing about someone I can relate to. Right? I remember selling this project and the publisher even said, “She wants to do too many things,” and I’m like, “Have you met a tween girl?” She wants to be a pop star and a writer and do all these things and she cares about sustainability, just what being a girl is right now. It was about her and a very diverse group of friends and their life in Southern California. It was one of the first series to really focus on sustainability. They were at a sustainable school, a LEED-certified school. She wanted to be a singer and songwriter.
It was about tween girl stuff and tween stuff and the tween drama that makes it exciting, but at the end of the day, she made good decisions and she lived her values. I really wanted to create a character that had those values. Now, to see her in The Zee Files, it’s a spinoff of Mackenzie’s story, she’s now living in London with her family. She’s at a boarding school in the Cotswolds and it’s a whole new set of adventures for this Southern California girl.
The theme continues that she is always a fish out of water. She shows up in these very, very creative, sometimes a little bit crazy way that’s so Zee, but always herself. That was really what I wanted for girls, was to create a character, and 30% of my reader are boys. I would say for everyone, for young readers, it’s all about living their truth and being who they are and knowing that they can show up as their full self and that that’s okay. I’m always putting her in these situations where you wonder if it’s going to be okay for her to be accepted, but she is.
Marie Forleo:
So, Tina, let me get this straight. Was there any part in you that was like, “I know how to write fiction,” or was it just you had had this experience with this mom in this focus group and you thought, “Hey, there’s this whole open possibility for another kind of book that can serve tween girls.” And because you had been doing so much work in this particular field that you feel like maybe, did you just have a download of like, “Oh, wow, this is what it could be like.” I’m so utterly impressed and in awe, and I feel like the folks in our audience are like, “Whoa, Tina’s an expert in marketing, and then, whoa, she just poured out this best selling children’s book.”
Tina Wells:
I have a fundamental belief, and it’s really what defines my career, which is that we all have within us an ability to be creative, we just have to unlock it. I believe in tools and systems and processes that help us unlock that creativity. Now, I’m a big person on process, that’s a really big part. Many people might approach they’re creative very differently than I do, but I look at it how I started my marketing career, which was a problem, solution, value proposition, those old school marketing, who’s the audience. I approach my writing the same way. I will always say I don’t know if I’ll ever write for young adult readers or older. I know my audience, I really hone in on what matters to them in that life stage, and I built the world. I built the main character, but we talk about from a society what’s going on, with, for example, Honest June, it’s a series about girl who can’t tell a lie. My focus there was anxiety, all the things going on and issues, representation. I start with that and then I build the series, so it’s very different than other people. But what I believe in is writing tools, writing prompts, and that we all can become better writers.
Marie Forleo:
Yeah.
Tina Wells:
I don’t believe that some of us are given a gift to write and others aren’t, it’s just about unlocking and doing the work to unlock that specific gift.
Marie Forleo:
So inspiring. Okay, so tell me, I want to hear more about your actual process as you were creating these. This is a question that we get often, because I have so many folks in our audience who whether they are running their own businesses right now or they are working in a particular job and they have a dream of producing a book, what did it look like for you practically to produce some of this work while you were still simultaneously running your marketing business? Did you wake up early in the morning, did you just fit it into nooks and cranny? I know it might seem like, “Do people care?” People care, they love hearing about this stuff, so I just wanted to make sure that I asked.
Tina Wells:
Yeah. Very practically, Mackenzie Blue became a client of my agency. I felt like we had to treat it that way, like our own internal project, but it had to get the same loving care as other marketing projects. What I honestly wasn’t prepared for, and this doesn’t happen anymore but this just gives you a sense of where we were in 2007, the first time I get my pages delivered from my publishing company, in walks a package of 200-plus long, like long, old school copies with notes, handwritten notes from my editor, like post-it notes, where I had to go through every one, initial every one, answer everything. It’s like I had gotten ready for the process until that point and then I was like, “Okay, this is a thing, this is a moment.” I had a process for everything before the pages came, and then how many times we go through those pages.
But it really was I had to treat her and this project, like it was a project of the agency. I guess because of my business, I could make it make sense that way.
Marie Forleo:
Yes.
Tina Wells:
But it goes to carving out time and energy for the project the way we would any other project.
Marie Forleo:
I feel like what you hit upon there, folks are going to, and I’m writing this down in my own head because it’s such a question that we get all the time, it’s like how do I make time for that? Because we’re so conditioned, most of us, it’s so easy for us to deliver for other people, it’s so easy for us to make that time for our clients or for other people in our lives when we have to. Then our personal projects, quote, unquote, tend to take the back burner. I think what’s so genius about what you said, it’s like, “Nope, it gets the same slotting in as any other client would.” It gets elevated to this position where there’s deadlines, there’s a project plan, there’s all of the things that we would do if we are delivering for a client or for somewhere else. I think that’s awesome, thank you for sharing that.
I want to switch gears slightly because I want you to take me to the point, because I don’t want to just skim past it, where you gave yourself that six months off. I cannot tell you how awesome that is. I have two different colleagues/friends that have recently taken sabbaticals, and folks who are extremely prolific in what they do. I was so incredibly happy for them that they both gave themselves a significant break to go, “You know what? I’m going to step away.” Tina, my question for you, was it scary to take that break? What was the thought process? Did you have all the things, like, “Is it all going to fall apart? Am I going to lose momentum? Am I going to lose relevance?” Or was your heart so craving a blank slate that you’re like, “Whatever,” even if the voice were there, you just knew you had to make that leap?
Tina Wells:
Yeah. It’s funny, a few years before that I had gotten into this incredible program at the Aspen Institute, Henry Crown Fellowship. They talked so much about inflection, personal inflection point. I remember naively thinking, “Well, I already have my business and things, so I think I’m good there. I don’t know that I’m going to have that moment, but we’re just going to ride this out.” Of course, after you spend two years digging into the deepest parts of who you are and how you can have the most impact, you will end up at an inflection point.
For me, it was I really believe in the power of writing and reading and unlocking that for young readers. My heart, I write for at-risk readers, for really young children who are at risk of not reading. Then the other part is representation. Less than 10% of middle grade fiction features girls on the cover who look like me, and so I wanted to increase that. When I thought about it and thought about so many people coming up to me saying, “When I saw you in 1996, or I saw you in 2000, a woman who looks like you who’s in marketing,” I didn’t understand the statistics in my field that so few people looked like me, all of that compounded to me saying, “I guess I’m at an inflection point. I just had this great event and I’ve just sold my books to Audible. I have the time and the resources to take a beat.”
Did I think it would turn into me closing the agency? No. I booked a trip with a friend to Yellowstone. I’m sitting in Yellowstone, literally looking at buffalo, and I just had this moment of, “I can’t go back to marketing.” It was so definitive and defining that it was, “Well, it’s great I decided this while I’m on sabbatical because now I can figure it out.” But again, so many things for me are just, again, a gut instinct and it’s like this is a direction I have to go in. It was very clear that I have this calling to do this thing and to use everything I’ve learned as a marketer to propel the next phase of my career.
But what I will say to anyone who’s on the fence about this is if I hadn’t given myself that stillness, if I hadn’t provided that opportunity to be in a place to hear and to fully connect onto what the next steps were. I don’t think it ever would’ve come. I think I would’ve just kept going and going, but just stepping off that hamster wheel for a while and just sitting in that quiet of what’s next allowed that to unfold, I think.
Marie Forleo:
Did you have a time limit? Were you like, “You know what? I’m doing this for six months,” or did you say, “You know what? I just need to step back for an indefinite period of time.”
Tina Wells:
I knew that I needed six months, but what I didn’t know was going to happen was first it was the agency and then I had a job I just adored, teaching at Wharton, I ran a program called Leadership in the Business World, and I decided to step away from that, and then certain boards. At that point, my parents got a little concerned, they were like, “What’s happening?” I decided it was time to just do a full cleaning. I’m like, “Well, if I want new things to come, I just have to open up space.”
At that point, I did feel untethered, because my identity was so tied to being this marketer. I knew I was going towards relevant media, but I didn’t even open it or talk about it for a year. There’s literally this time where I felt like I’m just a floating person who isn’t tied to a company or a job or a board. It’s just, I’m here in consulting and doing things. It wouldn’t be disingenuous to not say that there were moments where I really didn’t know where I was going. I thought about a corporate job. I was like, “I’m just hanging out,” but I knew it was right, if that makes sense. I just knew I was still going in the direction that was right.
Marie Forleo:
I love everything that you’re sharing because it takes such bravery and it takes such courage to listen to our inner voices, which I think all of us have those instincts. All of us, our soul is speaking to us, and whether it’s signs from the outside or these nudges from the inside. I just want to say how much I admire and appreciate you and thank you for sharing this, because I read questions from our audience all the time and one of the biggest themes that’s recurring is how do we navigate these transitions? Because people hear the calls from their souls of, “I want to begin creative writing,” or, “I’ve done this for X amount of years and I think I’m ready for something new but I don’t know what that something new is.” Just hearing your story I think is going to be so incredibly motivating for so many people and inspiring, because you don’t need to know what that next step is going to look like. In fact, it might not appear unless you give yourself the space for it to grow. Would you agree?
Tina Wells:
I do. I think sometimes, and again, full transparency, I don’t love this, but I end up many times in my career being the one that’s creating a path. I would say to so many of your viewers and listeners, maybe you have to create the path for other people to see how it’s done and that’s scary, but then once it’s done, you’ll see your system replicated so many times and it gets easier. But it’s okay to really be in that space of saying, “I’m just trying this thing and I’m connecting these pieces and it seems to be working.” Eventually, you’re going to realize you’ve made a process and that process is going to make things easier for so many other people.
Marie Forleo:
Back to writing for a moment, do you have any advice for writers? I mean, you’ve done six books in three years, is that accurate?
Tina Wells:
Yes, and now I have 12 that will come in the next three. Yeah, it’s crazy.
Marie Forleo:
I mean, any words of wisdom, Tina, in terms of writers who aspire to be prolific and consistent in their practice?
Tina Wells:
I think first and foremost, tools and prompts are really important. What I mean by that is you need to know what prompts you. For me, I am a writer who gets very inspired from traveling. You can imagine, I had to write, I birthed three new series and four books during a pandemic, for a person who could not do the thing that brings me the most inspiration. That’s where the discipline and the systems and processes come in. I would say we all can improve as writers. I reached out to you during the pandemic and said, “I’m doing a different kind of writing and I need your course, can you help me?” Right?
Marie Forleo:
Yes, I was like, “Come and do The Copy Cure, Tina.”
Tina Wells:
I was like, “No, this is a different…” I think we also have to understand when we’re doing different types of writing. I think how I wrote as a journalist on the school paper is different than how I wrote as a marketer and it’s different than how I write for middle grade, but what is a common theme is that they all have really important systems and processes that help you get better.
Now, for me, with my middle grade writing, I maybe have a different process from other writers. I make my characters first and then I make the environment of where they are, what they do, and then I start to set narratives around books. But first and foremost, it’s what’s the overarching theme. Honest June has now been dubbed Ella Enchanted meets Dork Diaries, when my intention was to find a clever way to talk about this anxiety that tween girls face, or that tweens in general face, which is my parents have an idea of who they want me to be, I have an idea of who I want to be, yet I want to make everyone in my life happy. Then we add the fun of, well, what happens if you’re blessed with the ability to never lie, how do you do that as a tween girl? I’m making it fun, but that’s my process, is starting with these bigger concepts. I think whatever type of writing you’re doing, you need a process and you need things that unlock that creativity for you.
Marie Forleo:
Yes. I will say, Tina’s been through The Copy Cure. We love The Copy Cure because we do our best to help writers make writing fun. I know one of the things that has stopped me in the past is just wanting to get it right, and that editing happening at the same time as I’m trying to flow, it’s like that does not work. I’ve gotten myself in so much trouble. In The Copy Cure, we have lots of fun prompts to get people looser so that they can just start flowing.
Tina, one of the things I always say at the end of every episode of MarieTV is the world really does need that very special gift that only you have. You are such an incredible example of this, the world would’ve never met Mackenzie Blue or Zee or June. I think that so many people have this desire to make an impact and you’re like, “I’m just go going to do it.” Are there any words of wisdom about sharing your unique voice with the world and making an impact through your words that you want to share?
Tina Wells:
Yeah. I think that if you want to do it, first, intention is everything, but I think what I’ve discovered is you need a process. That’s when I created the Elevation Approach, it’s a four-step process to getting an idea onto paper. I think whatever it is that you want to do, if you get yourself into a system, it’s no different than when I say I want to train for a marathon, the next thing someone would say is, “You’ve got to get yourself into this program that’s going to get you ready and train.” That’s where I’ve found that people lose momentum, is we have this idea that we’re going to get ourselves there, and we may, but I am one of those people that once I know I’m interested in something, I have to get into a tool that’s going to keep me accountable. Whether it’s I wear blood sugar monitors because I want to monitor how things are going or my Oura ring, I am very much programmed to have accountability, whether it’s technology or people or peers.
That would be my tip, is how are you going to get accountable? You have this idea, what’s going to provide you with the boundaries and the systems and processes you need, and then what’s going to provide you with the accountability you need?
Marie Forleo:
It’s so huge. I’ve done so much research on this, because we have a new program that’s called Time Genius and that is the secret. Everything that you’re describing right now, really as human beings, we need that structure. I mean, some people can really power it out on their own, but I think it’s so much joyful, it’s so much more joyful, it happens so much faster, and with so much more certainty when you have that accountability or some kind of framework or structure or process to follow, because then you can actually focus on the work itself and not all of these other components. You have the architecture that keeps you on track. For me, I need that too. I think especially for multipassionate people, we have a million ideas all the time, so being inside of some kind of structure is really awesome.
Okay, you have so many new things happening right now. Tell us about what’s going on, and for folks who want to get their hands on some of these books, where can they find them?
Tina Wells:
Yeah. I have four books right now that are available exclusively at Target, so three books in The Zee File series, one book in Honest June, Honest June just came out a few weeks ago. I will have a new book in The Zee File series that’s launching, as well as my first product, which is called Bliss Box.
Marie Forleo:
Ooh!
Tina Wells:
And it’s really about helping young people cope with anxiety. That will be in stores, only at Target, launching November 9. Those are the big things right now, driving holiday.
Marie Forleo:
If anyone wants to learn more about you or stay in touch with you and just follow along with your work and the incredible creative projects that you put out in the world, where would you like them to come find you?
Tina Wells:
TinaWells.com.
Marie Forleo:
Perfect. Tina, thank you so much. This was such a fantastic conversation. Thank you for all of the creativity and the genius that you continue to put in the world. I am so excited to watch you soar.
Tina Wells:
Thank you, this has been great.
Marie Forleo:
Wasn’t that awesome? I love Tina, she’s just fantastic, but here’s what’s most important, we want to hear from you. What’s the biggest insight or aha that you are taking away from this conversation today, and most important, how can we turn that insight into action right now. Leave a comment below and let us know.
If you want my personal help bringing your writing dreams to light so you can be more persuasive, more influential, and more prolific with your words, you’ve got to go check out The Copy Cure. It’s our flagship writing program. It gets people tremendous results beyond what you would believe, so go check it out now at thecopycure.com.
Until next time, stay on your game and keep going for your big dreams, because the world really does need that very special gift that only you have. Thank you so much for tuning in, and I’ll catch you next time on The Marie Forleo Podcast and MarieTV.
DIVE DEEPER: Learn 8 secrets to write faster, and get my favorite writing advice from 7 best-selling authors including Seth Godin, Liz Gilbert, Cheryl Strayed, and more.
Now, it’s time to turn your insight into action.
In the comments below, tell me: Do you follow a system or process to unlock your creativity? And if not, what’s one insight you can use from this episode to start one today?
To use my own proven writing system, check out The Copy Cure to see if it’s right for you. This course has already helped thousands of writers and entrepreneurs (including Tina!) breathe new life into their copy and new sales into their businesses. Enrollment closes tomorrow, so get in while you can!
Whether it’s my system or another, promise me that you will learn the skill of copywriting. You can do this. I believe in you. It is a 100% learnable skill. Because I deeply, truly believe it when I say:
The world really does need that very special gift that only you have.
XO