Behind My Biz: Do I Write My Own Copy?

Well, hello there! It’s Marie here with another Q & A Tuesday where I’m going to give an A to your Q! Q: And, today we have a great question and this is actually from Emma. Emma wants to know a little bit about how the inside of my business works and she writes: “Do you hire people to do your copywriting for your sales letters and all the email you send us?”

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A: Now, for those of you who don’t know what copywriting is, copywriting is the act of writing copy which is just putting words on a page, and typically they’re promotional words like marketing campaigns and email campaigns; and, writing little cute things like Google AdWords. Yes, copywriting. We’ve heard some feedback that, you know I have a great email list. I’m so, so proud of my email list. So thankful for all my readers and I think at the current time we’re kind of near 25-26,000 readers per week.

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(“Thank you, everyone! Thank you so much! Thank you for reading and watching, and writing! I’m real pink.”)

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And oftentimes we get feedback on like, “God, Marie I know you’re sending to all of u but it feels like you’re just writing to me,” and that is a sign of some good copywriting. So to answer your question, Emma, I actually do all of my own writing. At this point in my business, I’ve actually built my business based on the fact that I do a lot myself and I love writing. I love reaching out and connecting with people and I feel like I haven’t found anyone that can really capture my voice.

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So I do it all myself and this is another important point that I want to share. I love connecting with people through social media. I love connecting with people through video. I never have anyone, like assistants or people that support me in my business reply as me. If I ever do have support and I do have support to help me run the business. If they reply on my behalf, they say so.

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So it’ll be like, “Hey, this is Louise replying for Marie,” and I think that that’ 's really important especially when you’re growing a personality-based brand that you really stay true to that. Another one of my buddies, Tim Ferriss, he wrote an amazing book called The 4-Hour Workweek and actually he wrote another amazing book called The 4-Hour Body, and I’m in it. Hang on one quick second! Let me get it for you, I want to show you this.

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Ta-da!! Here’s my friend Tim’s new book and actually this is a little something not many people know I am actually in the book. Tim and I are buddies and he wanted to take some pictures. Oh, there I am! Oh and this is a really, it says Cat Vomit. I’m doing a move called Cat Vomit, kind of wild but crazy. The reason why I’m bringing Tim up is because Tim’s a good buddy of mine and he has super, super popular blog.

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Very big following, and he and I often talk about, he doesn’t have a Virtual Assistant or people reply as him. He replies as himself and of course, he has people help kind of filter the emails and organize stuff. But I really think that it’s important to do a lot of your own writing. If you can afford to hire a copywriter, awesome! It’s no a place that I want to go and invest my money so that is your answer to your question, Emma.

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So that’s all we got for you today for this Q & A Tuesday! If you like it, please like it! Comment and subscribe, and most importantly, come and see me on marieforleo.com and jump on that newsletter list. And, I could show you exactly what copywriting is because I’ll be sending you some emails. Thank you so much and I’ll see you next time!