3 Branding Ideas You Can Learn From Artifact Uprising

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But I can’t really shake because I’d spill my drink all over my iPad, and no, it’s not going to slip off my lap. So stop worrying about it all you people.

Hey, it’s Marie Forleo and you are watching Marie TV, the place to be to create a business and a life that you love. Today is awesome, because it’s one of our favorite segments called …

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In this segment, we highlight a business that just gets it. From their messaging to their website all the way through to their product. They’re just awesome, and today I want to focus on a brand that I recently discovered called Artifact Uprising. What they do is, they create high quality physical prints from your digital photos and even from Instagram.

Now, while you’re going to discover they’re doing tons of things right, I want to focus on three smart strategies that you can use in your business starting today. Smart strategy number one is you’ve got to drive desire, and the best way to drive desire is to know what you’re really selling and focus on that. And these people do it well, so they’re not just selling easy prints of your digital photos. What they’re really selling is a feeling of connection, to ourselves, to our memories and to our milestones. In this digital age, that’s something that’s missing. Check it out.

Everywhere you look on their site, there’s a feeling of touchability, of beautiful, meaningful objects that ground us in the real world. Check out this smarty pants line off your device and into your life. It’s got a great double meaning. We’re getting your photos off your device and into your life and we’re getting you off your device and into your life. They do a great job of making us realize that our lives are not on our phones, they’re about real people and high quality things that we can share with real people that we actually love.

So what they’re really selling is connection, and now I want you to ask yourself, what are you really selling? If you like this topic and you want to go deeper, we did a whole video about it and I’ll put the link below.

Smart strategy number two is you want to work your why. As our friend Simon Sinek says, people don’t buy what you do, they buy why you do it. Artifact Uprising does a brilliant job of letting us know why they do what they do. They are super clear on their purpose and they let you know all over the place. Have a look. Under the purpose within every product section you can see that they love the outdoors and strive to use recycled and reclaimed materials wherever possible.

They use mountain beetle pinewood, which is otherwise considered waste material. And as a U.S.-based company, they make their products in the U’S.A. It gets even better as they say, “Our calendars and woodblock and prints provide jobs for adults with intellectual and developmental disabilities.” So as you can see, they talk about the why behind what they do on every part of their site.

It’s honest, it’s heart-based, and of course, it inspires sales. So now you’ve got to ask yourself, are you clear on the why behind what you do? Are you clear about what you stand for? And most importantly, are you doing a good job letting us all know about it?

Smart strategy number three is you want to highlight your humanity. In a world where everyone’s trying to pretend to be bigger than who they are and often say, “We,” when it’s just one person behind a laptop, Artifact Uprising is amazing because they’re small and they’re proud of it. Take a look. Here they say, “We’ve grown from three people working in a basement to a team of 12, yet the roots remain the same. We pride ourselves on being a small company and we think that matters. Because at the end of the day, we take it personally, all of it.”

We take it personally. That is such a beautiful and vulnerable reminder that there’s a real person and real people at this company who actually care if you buy their products. This is another example. I recently ordered some prints from them and when I got my package in the mail, I opened it up and the first thing I saw was this beautiful card. Then I flipped it over and this message really touched me, “We stand behind the products we create. If you’re not happy with the quality of your order or you believe your product has a manufacturing defect or shipping damage, please contact us so we can make it right.”

Those last nine words, they are everything. Please contact us so we can make it right. In today’s world, people are so quick to take their upsets and their complaints and their grapes straight to social media. I love that Artifact Uprising is saying, “Hey look, everything doesn’t go perfect all the time. So if there’s a problem, come to us so we can fix it.” They take so much pride in what they do, and again, they’re leading with their humanity. Even the fact that this is on beautiful heavy card stock, this is something so different than you would get from a huge big box company.

So I want you to ask yourself, take a look at your sales process. Are there any places that you can add more humanity back into your business? Now, there’s lots more that this smart company is doing right, so go check them out at artifactuprising.com. They are amazing.

Now, let’s turn the focus back to you and your business. Remember, insight without action is worthless. So first, which one of these three smart strategies could help you the most and, what’s one action step you could take right now to move all of this ahead? Now, as always, the best discussions happen after the episode over at marieforleo.com, so go there and leave me a comment now. Did you like this video? If so, subscribe to our channel. And of course, share it with all your friends. And if you want even more great resources to create a business in life that you love, plus some personal insights for me that I only talk about on email.

Come on over to marieforleo.com and make sure you sign up for email updates. Stay on your game and keep going for your dreams, because the world needs that special gift that only you have. Thank you so much for watching and I’ll catch you next time on Marie TV.

Ready to find your voice and sell with heart? We’ll show you how. Get started now with our free writing class at thecopycure.com.

Side effects include, enlarged profits.

Hey.

Hey. (singing)

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I love it. I kind of love it. It’s my show I can do this, right?

Yeah.