Hi! I'm Marie
You have gifts to share with the world and my job is to help you get them out there.
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Button TextDo you ever feel like everyone in your industry is doing the same thing?
Everyone’s newsletters look the same. Everyone’s websites are starting to look the same. Everybody’s business name has the same “flare.”
Same. Same. Same.
Which leads to a big fat dose of BORING.
And bored people rarely buy.
They also don’t run out and tell their friends and family about how wonderfully you bored them.
In this video I’ll show you how to market your business with two easy ways make your business stand out from the crowd.
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Hey, it's Marie here with another Q & A Tuesday where I'm going to give an A to your Q! Q: This week we've got an awesome question from Dana. It's a very juicy one as far as it relates to business and Dana writes: "Marie, how do you stand out in an overcrowded or already saturated industry, or market?"
Woo, that's like a juicy question because nowadays it feels like pretty much every industry is saturated and every market is absolutely full. Here's what I suggest, these are two things that have worked for me really well. One is there's a lot of "say me's" out there and what I mean by "say me's," there are people that look at what everyone else in the industry is doing, and they basically copy it. Like they'll look at their website, make their website exactly the same as everyone else.
(Stop it!)
They'll look at people's programs or content, or products, and they just basically rip them off. (Oh, I'm going to copy that one. Shut up! Oh, it's mine. Yes. Stop it!) And, I think it's a really big problem in almost every industry. I mean, I know when the Prius, Toyota Prius first came out. I was like, "Oh my God, it's so cool! It's green, blah, blah, blah," and a few months later I don't even remember the name but there was a very close knock-off. I was like, "God, why couldn't they just create another green car that was not like the "Prius" and actually had a better design." You'll see it across every industry. So what you want to do is not be looking at what everyone else in your industry is doing.
I would highly suggest you look outside, so I get a lot of inspiration from the entertainment field. So from music artists, l love myself some hip-hop! Anytime I can get out into other industries and find inspiration, I try and bring that inspiration back into what I do in the world of online business, personal development, and marketing. And I find that if you do that, you will absolutely separate yourself from the rest of the pack. The other thing is this keep focused on what you want your business to be about and also don't be afraid to bring your other passions, your philosophies in life into whatever your business is. So an example for me is again we'll take it back to hip-hop...
(singing: This is why my...this is why my...)
Anyway, let me get back to the point. So I love me some hip-hop and I love me some business. I found a way to bring in hip-hop and business, and blend them. So it makes me stand out from every other "business coach job" out there or every other "writer" out there because I'm bringing in my passions and it helps me stand apart from everyone else in the field. So if you love cooking; if you have an obsession with the Smurfs, like I do. Just see if you can build that into your business, build it into your About You page. Bring it in somehow and make it relevant.
That's what we've got for you today on Q & A Tuesday! So if you enjoyed it, please like it and comment, and subscribe; and if you want even more connected come to marieforleo.com, and get on the mailing list. Thank you so much and I will talk to you soon!
In this video I talk about not looking at your competition.
Just to clarify, in business, it’s really important to know your competitive landscape. You want to know the other players in your industry, their price points, their marketing messages, and how they position themselves.
But the primary reason you want to know all of that stuff is so that you can do things differently.
Whether we realize it or not, many of us unconsciously “copy” things from our competitors if we spend too much time trolling around on their sites.
So while it’s important to know the competition — you also need to stop looking at them at a certain point and go your own way.
Create your own branding.
Strengthen your own voice.
Come up with your own unique ideas.
In the comments below, I’d love to hear from you.
What businesses or brands stand out from the crowd in your eyes? Why do they stand out? What exactly do they do differently? How do you market your business?
The more specific you can be, the better. The reason why is this exercise will train you to approach your own marketing in a more strategic and intelligent way.
As always, thank you so much for watching and sharing!
P.S. If you found this video helpful — please send it on to a friend. After all — it’s free!
xoxo
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