Hey hot stuff. If you're diggin' this content, please join my free newsletter. Great to have you here ;)

You’ll never find me using “retail therapy” as a means of relaxation.  In fact, most of the time I walk into stores and instantly feel overwhelmed by the racks and racks of endless choices.

My brain goes on overdrive and I get frustrated and tired really fast. (Can you relate?)

MissingThisBut a few weeks ago I had a much different experience.

And it all was due to ONE big juicy, powerful word.

In fact, this one word makes all the difference between my business feeling like a hot mess vs. when it runs smooth like coco butta ;) .

It’s also the secret to successfully marketing your products, services, and programs.

Let me explain.   [click to continue…]

{ 82 comments }

A few weeks ago, the Tony Robbins’ team called me up to do a follow-up webinar for their elite New Money Masters clients.

(BRAG ALERT! Tony recently interviewed me as part of his DVD series on the world’s leading internet marketing experts. I’m not gonna front. It was hands-down, one of the coolest experiences ever.)

m&tonyAnyway, I was in the midst of some back-to-back travel, mastermind retreat planning and like 5 other important projects.

But of course, I said “Heaallls yeah!” to the T-man crew.

I spoke with Matt, Tony’s V.P of Sales to clarify objectives and confirm a time for the next day to review what I was going to present.

In my excitement, I didn’t realize my afternoon was already booked, which means I only had 4 hours the next morning to create my slide presentation before our appointment to review.

You see, I normally take waaay more time to produce webinar content.  I’m a bit of a perfectionist so often I spend hours, over several days, refining my content before I feel it’s ready to present.

Well this time, I put myself in a hot little pickle.

There was no “several days” to work on this puppy.  I had to produce high-quality, high-value content, fast.

That next morning was intense. I planted my ass on the couch for 4 hours and did not move.  Every cell of my body was focused and on task.

We had the review as planned and a few hours later, delivered the live webinar to their top-tier clients.

The result? Matt told me it was one of the best webinars they’ve hosted and that I officially “raised the bar for delivering high-value and fun.”

Now before you think this is one big ‘look-at-how-awesome-I- am-fest’, there is a point.

[click to continue…]

{ 131 comments }

Last night, I was sitting at my computer about to close up shop and an email with this subject line pops in.

“OMFG!! This is un-BLEEEPIN-believable!!!”

It was from Adrienne, one of my incredibly awesome high-level adventure mastermind members. She owns a classy intimate apparel store outside of Chicago and at our last Mastery retreat, Adrienne needed a simple way to increase revenues fast.

3334095964_9128f8c4c6

Now, keep in mind when you read this, she’s only had this marketing strategy in place for 4 short weeks. Adrienne wrote:

“I’m so excited I can barely contain myself! June was INCREDIBLE!

It was our biggest month in the last 18 months AND it was 45% over our average month YTD!! Also, we’ve been getting calls to schedule fit appointments. We NEVER get calls and this week we have FIVE fit appointments booked!”

So are you curious what powerful marketing strategy we told Adrienne to use to produce such big, fast results?

Here it is. The #1 marketing strategy almost everyone overlooks…

[click to continue…]

{ 79 comments }

Heeaaaaay!!   I’m back in the saddle after a crazy whirlwind month.

First, I was in D.C. for the Summit Series speaking on a
Women’s Business Leadership panel.  Super good times.
Besides killer networking and all night dance parties,
I also had the pleasure of hearing Russell Simmons, Ted Turner and Bill Clinton speak.
Pretty epic line-up.
My favorite line from Russell was (and I’m paraphrasing), “Many of my biggest business endeavors were failures before they
became a success.  Some failed for as long as six years before they hit.  Everyone around me thought I was crazy.  You just have to stay at it.”
Interesting, right?  Loads of business “failures” coming from an entrepreneur with a multi-passionate net worth of an estimated $340 million.
On that same trip, I also had the pleasure of some RIDICULOUSLY good close up magic from the incomparable David Blaine.
I didn’t know that much about him before meeting him, but let me tell you, this guy is friggin’ s-i-c-k.
While I was holding playing cards in my hands he managed to make them jump, tear, flip and completely transform.   Talk about
jaw-dropping. After hanging out with him, I became mildly obsessed and went online to watch everything I could about his other high-profile feats.
Turns out, David gave an amazing TED talk about his many attempts to break the world’s record for holding his breath underwater. He did some pretty crazy and outrageous shit to get there.  And, a lot of his failed attempts were very public.  Like to the tune of millions and millions of people around the world watching him fail to before he finally succeeded with a mind-blowing time of 17 minutes and 4.4 seconds.
Despite all the public disappointment, criticism and embarrassment, Blaine stuck to it.  He kept changing his strategy and eventually, achieved his goal.  He continues to be one of the most legendary illusionists and endurance artists of our time.
And last weekend, I was in San Diego at the Hard Rock Hotel for an Internet Marketing event held by one of my friends and favorite marketing mentors, Frank Kern.
Turns out Frank, too, had some pretty seismic stumbles in business (he got sued by the Feds and was nearly bankrupt) before becoming one of the most highly respected, highest paid and most sought after online marketing consultants on the planet.  Side note: one of my favorite nuggets from that weekend was Frank’s response to a question on how to write a sales later:  ”You sit down and fucking do it.”  Now you know why we’re friends :)
So what’s the point here?
Anyone who accomplishes great things in business and life is bound to “fail” along the way.  Feeling like a failure is a natural part of becoming a success. It’s actually a good thing and means you’re taking action and putting yourself out there.  Which is WAY more than most critics and naysayers have the balls to do.
I’ll be the first to admit I feel like a failure.  Often.  You’d be shocked if you knew how much money and time I’ve wasted on “information products” and “business systems” that didn’t work.  And then there’s all the cash, time and energy I’ve burned hiring programmers, expensive virtual assistants and designers for projects that never saw the light of day!
Of course, I learned something from each experience so in a very real sense, they did work.  But at the same time, they could accurately be considered “failures” too.
The bottom line is this.
Feeling like a failure is normal.  It simply means you’re human like the rest of us. You’re actually in the game rather than sitting on the sidelines.
Legendary success in any field requires a shit ton of stick-to-it-ness.  When you know you’re meant birth an idea into existence, take it from Russell, David, Frank and yours truly:  feeling like a failureoften means you’re moments away from your biggest success.

First, I was in D.C. for the Summit Series speaking on a Women’s Business Leadership panel.  Super good times.

Besides killer networking and all night dance parties, I also had the pleasure of hearing Russell Simmons, Ted Turner and Bill Clinton speak.

4651285365_1f2acbb2f3

Pretty epic line-up.

My favorite line from Russell was (and I’m paraphrasing), “Many of my biggest business endeavors were failures before they became a success. Some failed for as long as six years before they hit.  Everyone around me thought I was crazy. You just have to stay at it.”

Interesting, right?  Loads of business “failures” coming from an entrepreneur with a multi-passionate net worth of an estimated $340 million.

On that same trip, I also had the pleasure of some RIDICULOUSLY good close up magic from the incomparable David Blaine.

I didn’t know that much about him before meeting him, but let me tell you, this guy is friggin’ s-i-c-k.

4671025278_3a011a8e17While I was holding playing cards in my hands he managed to make them jump, tear, flip and completely transform.   Talk about jaw-dropping. After hanging out with him, I became mildly obsessed and went online to watch everything I could about his other high-profile feats.

Turns out, David gave an amazing TED talk about his many attempts to break the world’s record for holding his breath underwater.

He did some pretty crazy and outrageous shit to get there.  And, a lot of his failed attempts were very public.

Like to the tune of millions and millions of people around the world watching him fail to before he finally succeeded with a mind-blowing time of 17 minutes and 4.4 seconds.

Despite all the public disappointment, criticism and embarrassment, Blaine stuck to it.

He kept changing his strategy and eventually, achieved his goal.  He continues to be one of the most legendary illusionists and endurance artists of our time.

DSC00663And last weekend, I was in San Diego at the Hard Rock Hotel for an event held by one of my friends and favorite marketing mentors, Frank Kern.

Turns out Frank, too, had some pretty seismic stumbles in business (he got sued by the Feds and was nearly bankrupt) before becoming one of the most highly respected, highest paid and most sought after online marketing consultants on the planet.

Side note: one of my favorite nuggets from that weekend was Frank’s response to a question on how to write a sales later:  “You sit down and fucking do it.” Now you know why we’re friends :)

So what’s the point here?

Anyone who accomplishes great things in business and life is bound to “fail” along the way.

Feeling like a failure is a natural part of becoming a success. It’s actually a good thing and means you’re taking action and putting yourself out there.

Which is WAY more than most critics and naysayers have the balls to do.

I’ll be the first to admit I feel like a failure.  Often.

You’d be shocked and likely want to shake me silly if you knew how much money and time I’ve wasted on “information products” and “business systems” that didn’t work.

And then there’s all the cash, time and energy I’ve burned hiring programmers, expensive virtual assistants and designers for projects that never saw the light of day!

Of course, I learned something from each experience so in a very real sense, they did work.  But at the same time, they could accurately be considered “failures” too.

The bottom line is this.

Feeling like a failure is normal.  It means you’re human like the rest of us.

Legendary success in any field requires a shit ton of stick-to-it-ness.

When you know you’re meant to birth an idea into existence, take it from Russell, David, Frank and yours truly:  feeling like a failure often means you’re moments away from your biggest success.

{ 102 comments }